{"id":140,"date":"2010-02-15T21:18:53","date_gmt":"2010-02-16T04:18:53","guid":{"rendered":"http:\/\/shannonmarcom.com\/blog\/?p=140"},"modified":"2010-02-18T15:00:49","modified_gmt":"2010-02-18T22:00:49","slug":"safe-to-undervalue-pr-ask-toyota","status":"publish","type":"post","link":"http:\/\/shannonmarcom.com\/blog\/safe-to-undervalue-pr-ask-toyota\/","title":{"rendered":"Safe to Undervalue PR? Ask Toyota . . ."},"content":{"rendered":"

Forbes.com<\/a> published an article this week called “Toyota’s Snowy Respite” that basically said that the bad weather kept the U.S. government from hassling Toyota about their recall disaster.<\/p>\n

You can read the article here: “Toyota’s Snowy Respite”<\/a> by Tim Kelly (www.twitter.com\/kellyJapan<\/a>)<\/p>\n

The most interesting part of the article was where it notes that Japan in general does not value public relations:<\/p>\n

“In Japan it isn’t only Toyota that suffers from low-quality public relations; pretty much every other corporation is unprepared for the type of crisis that has enveloped the nation’s biggest. Workers are commonly rotated every few years through PR, which is often a dumping ground for duffers shunned by other departments. If you’re a backwater widget maker it’s not such a big deal, but if you happen to be the world’s biggest automaker, the damage incompetent flaks can do by turning a crisis into a catastrophe can cost millions of dollars to repair.”<\/p>\n

There’s no small amount of Schadenfreude\u00a0in play as Toyota struggles with these issues, especially given that it has created an image of “an aloof and arrogant company.”<\/span><\/strong><\/p>\n

The article closes noting that, as the company works to fix its cars’ mechanical glitches, it might spare time to mend its PR, too.<\/p>\n

Did you know that as a culture, Japan does not prioritize PR?<\/p>\n

What other instances of PR being overlooked have you noticed (besides Tiger Woods)?<\/p>\n","protected":false},"excerpt":{"rendered":"

There’s no small amount of Schadenfreude in play as Toyota struggles with these issues, especially given that it has created an image of “an aloof and arrogant company.”<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-140","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"http:\/\/shannonmarcom.com\/blog\/wp-json\/wp\/v2\/posts\/140","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/shannonmarcom.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/shannonmarcom.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/shannonmarcom.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/shannonmarcom.com\/blog\/wp-json\/wp\/v2\/comments?post=140"}],"version-history":[{"count":2,"href":"http:\/\/shannonmarcom.com\/blog\/wp-json\/wp\/v2\/posts\/140\/revisions"}],"predecessor-version":[{"id":142,"href":"http:\/\/shannonmarcom.com\/blog\/wp-json\/wp\/v2\/posts\/140\/revisions\/142"}],"wp:attachment":[{"href":"http:\/\/shannonmarcom.com\/blog\/wp-json\/wp\/v2\/media?parent=140"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/shannonmarcom.com\/blog\/wp-json\/wp\/v2\/categories?post=140"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/shannonmarcom.com\/blog\/wp-json\/wp\/v2\/tags?post=140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}