{"id":172,"date":"2010-03-16T18:21:31","date_gmt":"2010-03-17T01:21:31","guid":{"rendered":"http:\/\/shannonmarcom.com\/blog\/?p=172"},"modified":"2010-03-16T18:21:31","modified_gmt":"2010-03-17T01:21:31","slug":"%e2%80%9cmarketing-intervention-stop-the-waste-regain-control%e2%80%9d-workshop-by-phil-schwolert","status":"publish","type":"post","link":"http:\/\/shannonmarcom.com\/blog\/%e2%80%9cmarketing-intervention-stop-the-waste-regain-control%e2%80%9d-workshop-by-phil-schwolert\/","title":{"rendered":"\u201cMarketing Intervention &#8211; Stop the waste. Regain control!\u201d Workshop by Phil Schwolert"},"content":{"rendered":"<p>When: Friday, April 2, 2010 Time: 8 a.m. &#8211; 5 p.m. <\/p>\n<p>Where: MacKenzie Place, Lodge Room 4750 Pleasant Oak Dr.<br \/>\nFort Collins, CO 80525<\/p>\n<p>Cost: $97.00<\/p>\n<p>Contact:<br \/>\nPhil Schwolert Speaker, Trainer, Edu-tainer Flame Communications, LLC www.SmallBizFuel.com 970-402-3270<br \/>\nRegistration, Web site: www.smallbizfuel.com\/marketing-intervention\/<\/p>\n<p>8 a.m. &#8211; 8:30 a.m.<br \/>\nOpen Networking &#8211; Complementary beverages and snacks<\/p>\n<p>8:30 a.m. &#8211; 10 a.m. Session 1: Marketing Dysfunction \u2013 Discover why the \u201csystem\u201d makes your marketing Sick!<\/p>\n<p>a) Understanding the Marketplace Business Owners<br \/>\nMedia Owners\/Sellers<br \/>\nAgencies<\/p>\n<p>b) Accessing the Marketplace<br \/>\nWord of Mouth<br \/>\nThe Media<br \/>\nAdvertising<\/p>\n<p>c) Working Your Markets<br \/>\nCustomers<br \/>\nProspects<br \/>\nReferral sources<\/p>\n<p>10 a.m. &#8211; 10:30 a.m. Break and Partnership Exploration &#8211; Finding those with common interests<\/p>\n<p>10:30 a.m. &#8211; 12 p.m. Session 2: Marketing Amnesia \u2013 Discover what makes your message First or Forgotten!<\/p>\n<p>a) Discovering Your Prospect Pools Current Customers<br \/>\n Others\u2019 Customers<br \/>\nNo One\u2019s Customers<\/p>\n<p>b) Trusting Your Product<br \/>\nMajor Purchases<br \/>\nMinor Purchases<\/p>\n<p>c) Identifying Your First Factors Relationship<br \/>\nPrimacy<br \/>\nQuality<br \/>\nConvenience<br \/>\nPrice<\/p>\n<p>12 p.m. &#8211; 1:30 p.m. Lunch (on your own or with others, to make the most of it).<\/p>\n<p>1:30 p.m. &#8211; 3 p.m. Session 3: Marketing Nutrition \u2013 Discover how to feed your marketing Response!<\/p>\n<p>a) Establishing Your Response Elements Audience Identification and Definition Message Content<br \/>\nMessage Format<br \/>\nMedia\/Tactic Selection <\/p>\n<p>3 p.m. &#8211; 3:30 p.m. Break and Partnership Connections<\/p>\n<p>3:30 p.m. &#8211; 4:30 p.m. Session 4: Marketing Monitors \u2013 Discover how tracking makes your marketing Flourish!<br \/>\na) Designing Your Response Tracking Quantity<br \/>\nQuality<br \/>\nTiming<br \/>\nSystems<br \/>\n4:30 p.m. &#8211; 5 p.m.<\/p>\n<p>Wrap up, Evaluations, Give-Aways!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When: Friday, April 2, 2010 Time: 8 a.m. &#8211; 5 p.m. Where: MacKenzie Place, Lodge Room 4750 Pleasant Oak Dr. Fort Collins, CO 80525 Cost: $97.00 Contact: Phil Schwolert Speaker, Trainer, Edu-tainer Flame Communications, LLC www.SmallBizFuel.com 970-402-3270 Registration, Web site: www.smallbizfuel.com\/marketing-intervention\/ 8 a.m. &#8211; 8:30 a.m. Open Networking &#8211; Complementary beverages and snacks 8:30 a.m. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-172","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"http:\/\/shannonmarcom.com\/blog\/wp-json\/wp\/v2\/posts\/172","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/shannonmarcom.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/shannonmarcom.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/shannonmarcom.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/shannonmarcom.com\/blog\/wp-json\/wp\/v2\/comments?post=172"}],"version-history":[{"count":0,"href":"http:\/\/shannonmarcom.com\/blog\/wp-json\/wp\/v2\/posts\/172\/revisions"}],"wp:attachment":[{"href":"http:\/\/shannonmarcom.com\/blog\/wp-json\/wp\/v2\/media?parent=172"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/shannonmarcom.com\/blog\/wp-json\/wp\/v2\/categories?post=172"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/shannonmarcom.com\/blog\/wp-json\/wp\/v2\/tags?post=172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}