How to (and not to) PR by Shannon Marketing Communications

Analysis of the good, bad and ugly in PR and marketing

Employer Solutions Group featured in NCBR article on Millenials

SMC client Employer Solutions Group (www.esghr.com), and ESG’s business development director, Stacy Stolen, were featured in an article in Northern Colorado Business Report (www.NCBR.com) on millennials in the workplace. You can view the article here: http://www.ncbr.com/article.asp?id=103096 The article was inspired by the work of Ron Alsop, who had a local appearance recently. Alsop’s book, “The […]

Client’s new site offers options for engaged couples concerned with budget, envrionment, conflict diamonds

In this era of global awareness and “green living,” couples are balancing a number of concerns when it comes to buying an engagement ring. Over the past decade, awareness has grown about “conflict diamonds,” and interest in earth-friendly jewelry and sustainable practices have increased. But in the current economy, budget is most certainly a concern, […]

Perception is reality

An acquaintance of mine was laid off this week – a nice guy, married, young kids, smart, hard working. Seemed to me to be very devoted to his job, forward thinking, active and involved in the community. I was at his place of work a couple of weeks ago and noticed a brand new Porsche […]

ESG presents “Managing the Employee Lifecycle” Nov. 19

Please join ESG (www.esghr.com) for our ongoing educational series presented each month at the Loveland Chamber of Commerce (www.loveland.org). We provide lunch and useful educational materials that you can take back to your business and apply immediately. In November, learn how to best handle all phases of the employee lifecycle. Managing the Employee Lifecycle Thursday, […]

Media struggles with coverage of suicide cluster

The high school my wife graduated from, in Palo Alto, California, is dealing with a tragedy – four students have committed suicide by stepping in front of trains at a nearby commuter rail crossing during the last six months or so. A fifth was headed to do the same thing, but his mother got suspicious, […]

Reality shows, PR and the drive for fame/attention

We’ve all lived through the mess of “balloon boy” – nationally and internationally; but since they are from just up the road from SMC HQ, the sting (lol, I just typoed “stink”, how appropriate) of having the Heene family’s idiocy affiliated so closely with northern Colorado is especially sharp. Not to mention the opportunity for […]

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    Welcome to How To (and not to) PR by Shannon Marketing Communications. Here, we'll post information and commentary about artful and questionable approaches when it comes to public relations, marketing, crisis communications and more. To get back to the Shannon Marketing Communications website, go to www.shannonmarcom.com.
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