How to (and not to) PR by Shannon Marketing Communications

Analysis of the good, bad and ugly in PR and marketing

Client news: Manhard Consulting Announces Relocation and Expansion of Westminster, CO Office

The larger office space allows Manhard to continue growing their staff to more efficiently respond to client needs, particularly in the burgeoning energy market in the region, which has steadily brought new work to the Westminster and North Dakota Manhard offices.

Westwind Getaways Now Taking Reservations for Santa Fe and Taos Guided Trip April 15-18, 2014

Westwind has handled all the planning and logistics for the trip, and has arranged for an experienced and knowledgeable guide to facilitate the group’s journey in the footsteps of Native American, Spanish, and Old West cultures in the heart of the oldest capital city in the U.S.

A good idea is not enough

Ideally, you will have a customer or customers who will be willing to rant and rave about you/your product/your service, not just to you, but to a reporter calling to research a story.

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    Welcome to How To (and not to) PR by Shannon Marketing Communications. Here, we'll post information and commentary about artful and questionable approaches when it comes to public relations, marketing, crisis communications and more. To get back to the Shannon Marketing Communications website, go to www.shannonmarcom.com.
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