How to (and not to) PR by Shannon Marketing Communications

Analysis of the good, bad and ugly in PR and marketing

Would you risk alienating a customer over $1.42?

My exchange in the next couple of minutes consisted mainly of them blaming the customer (me) for not handling the broken bottle in a way that made life easier for them. When, instead, they could have taken the no-brainer step of just fixing the problem and sending me on my way.

Graham’s Carpet Network Joins the Fight against Breast Cancer through Facebook Campaign

Loveland, CO, October 24, 2011 — Graham’s Carpet Network is asking the community to join the fight against breast cancer and participate in a Facebook campaign aimed at promoting disease prevention and awareness. Mohawk, the world’s largest flooring manufacturer and a leading supplier of Graham’s Carpet Network flooring, is using Facebook to help raise money […]

Do the work, or don’t . . .

“Just as important as knowing who you are, is knowing who you are NOT.”

Marketing Intervention Workshop

I wanted to let you know about an exciting event coming up on April 2 – conducting “Marketing Intervention – Stop the waste. Regain control.”

Anti (ignorant) real estate agent / developer rant

If you’re reading and you don’t know if this is you, let’s talk.

Loveland 365: What do you love about Loveland, Colorado?

Community involvement and contribution are not only encouraged, but are vital to the project. Please send us your thoughts and ideas on what you love about Loveland!

A good idea is not enough

Ideally, you will have a customer or customers who will be willing to rant and rave about you/your product/your service, not just to you, but to a reporter calling to research a story.

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    Welcome to How To (and not to) PR by Shannon Marketing Communications. Here, we'll post information and commentary about artful and questionable approaches when it comes to public relations, marketing, crisis communications and more. To get back to the Shannon Marketing Communications website, go to www.shannonmarcom.com.
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