How to (and not to) PR by Shannon Marketing Communications

Analysis of the good, bad and ugly in PR and marketing

New BICO piece on open source culture in Colorado

Here are some of the Colorado organizations that love open source and are helping to spread open source products and culture here and worldwide.

Brad’s latest BICO story on GoSpotCheck

Galvanize invited more than 150 startups from its community to apply to participate in Demo Day. Eight finalists pitched to a panel of Galvanize partners, and GoSpotCheck was selected as Galvanize’s representative to travel to Mountain View.

Built in Colorado story on Connect First

Connect First’s account services team provides customer support in what Candee describes as a high-care, high-touch way: “Which is an expensive way of doing business, but we chose to grow our reputation around incredible customer service.”

New story on startup Votigo in Boulder

The Votigo Social Media Marketing & Promotions Platform allows brands and agencies to acquire, engage, and manage customers across all of their social channels, websites, and mobile.

My first piece for BuiltInColorado.com posted today . . .

As he explained in a talk at TEDxBoulder in August 2012, regardless of patents, “If your idea can be sold, it will be. There are no local markets. It’s just as easy to sell something in Colorado as it is in South Africa.”

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    Welcome to How To (and not to) PR by Shannon Marketing Communications. Here, we'll post information and commentary about artful and questionable approaches when it comes to public relations, marketing, crisis communications and more. To get back to the Shannon Marketing Communications website, go to www.shannonmarcom.com.
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