How to (and not to) PR by Shannon Marketing Communications

Analysis of the good, bad and ugly in PR and marketing

Tune up your finances for the new year

Check your credit, make a budget, …

New story by Brad on a luxury home in Timnath

Not the typical fare, but Brad’s latest is on page 64: http://issuu.com/lydiasstyle/docs/2014-09-style-web/0  

New BICO piece on open source culture in Colorado

Here are some of the Colorado organizations that love open source and are helping to spread open source products and culture here and worldwide.

Brad’s latest BICO story on GoSpotCheck

Galvanize invited more than 150 startups from its community to apply to participate in Demo Day. Eight finalists pitched to a panel of Galvanize partners, and GoSpotCheck was selected as Galvanize’s representative to travel to Mountain View.

Brad’s latest for Built in Colorado, on HOSTING acquiring Ntirety

The now 390-person HOSTING team handles cloud computing for more than 3,000 organizations via its six data centers across the country (in Denver, Irvine, Louisville, Newark, San Francisco and Dallas).

UQM quietly drives toward 50 years of innovation by maximizing electric vehicle performance

The story of UQM’s founding and evolution over the past 46 years is founded on advancing cutting-edge technology in growing vehicle markets. UQM opened its doors in 1968, developing unique vehicles, then shifted its focus to dune buggies and finally — in 1971 — centered its focus on electric vehicle technology.

RentBits team launches Remotely.com to bring home automation to 2 million rental properties

To automate their property, users simply register with Remotely.com and select the devices they wish to install. Providers program the hardware for the individual user’s account and ship it.

BICO story on five NoCo companies you should know

Boulder gets a lot of startup attention, but thanks in part to the legacy of early tech leaders like Hewlett-Packard, along with Colorado State University and local and regional economic development efforts, digital startups are regularly springing up in Northern Colorado, too.

Built in Colorado story on Connect First

Connect First’s account services team provides customer support in what Candee describes as a high-care, high-touch way: “Which is an expensive way of doing business, but we chose to grow our reputation around incredible customer service.”

New NoCo Medical & Wellness stories on physiatry and kids’ sports injuries

Brad has new stories out in the March 2014 NoCo Medical & Wellness issue. http://issuu.com/lydiasstyle/docs/2014-03_medical-web See pages 52 and 65 for stories on the medical specialty physiatry and varying the sports kids play to help avoid injury.

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    Welcome to How To (and not to) PR by Shannon Marketing Communications. Here, we'll post information and commentary about artful and questionable approaches when it comes to public relations, marketing, crisis communications and more. To get back to the Shannon Marketing Communications website, go to www.shannonmarcom.com.
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