How to (and not to) PR by Shannon Marketing Communications

Analysis of the good, bad and ugly in PR and marketing

Cornerstone Farm 2011 Summer Horsemanship Camps

Learn English riding and stable management skills in a safe, friendly and fun learning environment.

Graham’s Carpet Network Rebrands, Expands

After nine years as franchisees, Scott and Monica Graham have re-branded their newly independent floor and window covering business.

Sketchers Steps In It

Just before this story broke, I was finding myself increasingly disappointed in respected, hall-of-fame athletes like Karl Malone, Wayne Gretzky and Joe Montana selling out their integrity for a big check from Sketchers to push Shape Ups.

La Luz Gets it Right

I was, and am, a big La Luz fan.

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    Welcome to How To (and not to) PR by Shannon Marketing Communications. Here, we'll post information and commentary about artful and questionable approaches when it comes to public relations, marketing, crisis communications and more. To get back to the Shannon Marketing Communications website, go to www.shannonmarcom.com.
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