How to (and not to) PR by Shannon Marketing Communications

Analysis of the good, bad and ugly in PR and marketing

DirecTV Joplin fiasco – a dark side of social media

No matter what the power of this tool to garner attention and help create change, from keeping companies honest to toppling dictators, the opportunity also exists for wildly inaccurate information to quickly spread.

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    Welcome to How To (and not to) PR by Shannon Marketing Communications. Here, we'll post information and commentary about artful and questionable approaches when it comes to public relations, marketing, crisis communications and more. To get back to the Shannon Marketing Communications website, go to www.shannonmarcom.com.

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