How to (and not to) PR by Shannon Marketing Communications

Analysis of the good, bad and ugly in PR and marketing

It’s a bad sign when . . .

It is clear that the no one in this process really cared about whether these northern Colorado merchants got any return for what they spent on these particular signs, and that’s sad, especially in this economic climate.

The customer of my customer is annoying

Humbly, I would suggest that if you don’t want to deal with people, and you don’t want to provide customer service, then don’t provide a service that people rely on.

How about a quieter patriotism?

The truth is that fireworks sales are rife with hypocrisy, including in Florida, which restricts sales to special use purposes, including signaling trains or scaring off birds, while allowing fireworks stores to proliferate.

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    Welcome to How To (and not to) PR by Shannon Marketing Communications. Here, we'll post information and commentary about artful and questionable approaches when it comes to public relations, marketing, crisis communications and more. To get back to the Shannon Marketing Communications website, go to www.shannonmarcom.com.
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