How to (and not to) PR by Shannon Marketing Communications

Analysis of the good, bad and ugly in PR and marketing

Why didn’t Cinemark just apologize?

Now, compounding that issue/image problem for the theater, it seems that the management of the Cinemark movie complex at Timberline and Harmony in Fort Collins, Colorado, has failed to apologize to the DeGrazio family for allowing his body to go undetected for the duration of a work week.

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    Welcome to How To (and not to) PR by Shannon Marketing Communications. Here, we'll post information and commentary about artful and questionable approaches when it comes to public relations, marketing, crisis communications and more. To get back to the Shannon Marketing Communications website, go to www.shannonmarcom.com.

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