How to (and not to) PR by Shannon Marketing Communications

Analysis of the good, bad and ugly in PR and marketing

This week only! Discount Gala tickets for 21st Annual Governor’s Invitational Art Show & Sale

The Governor’s Art Show & Sale is the largest fundraiser and capstone project of both the Loveland Rotary Club and the Thompson Valley Rotary Club. It stands out as one of the most prestigious exhibits of original art in the Western United States.

Would you risk alienating a customer over $1.42?

My exchange in the next couple of minutes consisted mainly of them blaming the customer (me) for not handling the broken bottle in a way that made life easier for them. When, instead, they could have taken the no-brainer step of just fixing the problem and sending me on my way.

  • About

    Welcome to How To (and not to) PR by Shannon Marketing Communications. Here, we'll post information and commentary about artful and questionable approaches when it comes to public relations, marketing, crisis communications and more. To get back to the Shannon Marketing Communications website, go to www.shannonmarcom.com.

  • log in/out, etc.