How to (and not to) PR by Shannon Marketing Communications

Analysis of the good, bad and ugly in PR and marketing

Kathryn Moore Joins DataTraks as Development Engineer

Loveland rail-safety company hires local CSU graduate Loveland, Colorado – DataTraks (www.datatraks.com), which provides engineering and software solutions for companies around the world in the railroad, manufacturing and mining industries, today announced the hiring of Kathryn Moore, a Colorado State University graduate, as a development engineer. “Kathryn is a talented developer that can provide fresh […]

Script writing – videos on how to deworm a horse

Jen Shannon, who runs Cornerstone Farm LLC (www.cornerstonefarmllc.com), was a key expert resource when it came to ensuring the accuracy of these Bimeda Equine videos.

Triathlon magazine features by our principal

Given his interest in triathlon, Brad Shannon has written a few stories for LAVA magazine that have been published on their website.

  • About

    Welcome to How To (and not to) PR by Shannon Marketing Communications. Here, we'll post information and commentary about artful and questionable approaches when it comes to public relations, marketing, crisis communications and more. To get back to the Shannon Marketing Communications website, go to www.shannonmarcom.com.

  • log in/out, etc.