How to (and not to) PR by Shannon Marketing Communications

Analysis of the good, bad and ugly in PR and marketing

Front Row Solutions Releases Integration Solution for Legacy CRM Systems

Front Row Solutions (FRS), a customer relationship management (CRM) system built around the needs of sales representatives and sales managers, has released new middleware that allows sales reps to use the Front Row Sales Pro app to populate sales reports into legacy CRM systems.

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    Welcome to How To (and not to) PR by Shannon Marketing Communications. Here, we'll post information and commentary about artful and questionable approaches when it comes to public relations, marketing, crisis communications and more. To get back to the Shannon Marketing Communications website, go to www.shannonmarcom.com.
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