“Marketing Intervention – Stop the waste. Regain control!” Workshop by Phil Schwolert

Posted on | March 16, 2010 | No Comments

When: Friday, April 2, 2010 Time: 8 a.m. – 5 p.m.

Where: MacKenzie Place, Lodge Room 4750 Pleasant Oak Dr.
Fort Collins, CO 80525

Cost: $97.00

Contact:
Phil Schwolert Speaker, Trainer, Edu-tainer Flame Communications, LLC www.SmallBizFuel.com 970-402-3270
Registration, Web site: www.smallbizfuel.com/marketing-intervention/

8 a.m. – 8:30 a.m.
Open Networking – Complementary beverages and snacks

8:30 a.m. – 10 a.m. Session 1: Marketing Dysfunction – Discover why the “system” makes your marketing Sick!

a) Understanding the Marketplace Business Owners
Media Owners/Sellers
Agencies

b) Accessing the Marketplace
Word of Mouth
The Media
Advertising

c) Working Your Markets
Customers
Prospects
Referral sources

10 a.m. – 10:30 a.m. Break and Partnership Exploration – Finding those with common interests

10:30 a.m. – 12 p.m. Session 2: Marketing Amnesia – Discover what makes your message First or Forgotten!

a) Discovering Your Prospect Pools Current Customers
Others’ Customers
No One’s Customers

b) Trusting Your Product
Major Purchases
Minor Purchases

c) Identifying Your First Factors Relationship
Primacy
Quality
Convenience
Price

12 p.m. – 1:30 p.m. Lunch (on your own or with others, to make the most of it).

1:30 p.m. – 3 p.m. Session 3: Marketing Nutrition – Discover how to feed your marketing Response!

a) Establishing Your Response Elements Audience Identification and Definition Message Content
Message Format
Media/Tactic Selection

3 p.m. – 3:30 p.m. Break and Partnership Connections

3:30 p.m. – 4:30 p.m. Session 4: Marketing Monitors – Discover how tracking makes your marketing Flourish!
a) Designing Your Response Tracking Quantity
Quality
Timing
Systems
4:30 p.m. – 5 p.m.

Wrap up, Evaluations, Give-Aways!

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