How to (and not to) PR by Shannon Marketing Communications

Analysis of the good, bad and ugly in PR and marketing

How young is too young to be sexy?

Posted on | August 24, 2011 | No Comments

They’re at it again. And this was not intended to be a specific cause and pet peeve of mine, but not long ago I posted on Sketchers’ poor taste in marketing its toning shoes to girls as young as 8 years old.

That was bad enough. This is much, much worse:

http://newsfeed.time.com/2011/08/19/french-line-offers-lingerie-for-girls-as-young-as-four/

In what has become a bit of a global story, a French company has introduced a line of lingerie — or lingerie-like — clothing for very young girls.

Again, in an age where boys and girls are reaching sexual maturity at earlier ages than ever, why the rush in some circles to turn little girls into sex objects in the name of apparel marketing?

 

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    Welcome to How To (and not to) PR by Shannon Marketing Communications. Here, we'll post information and commentary about artful and questionable approaches when it comes to public relations, marketing, crisis communications and more. To get back to the Shannon Marketing Communications website, go to www.shannonmarcom.com.
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