How to (and not to) PR by Shannon Marketing Communications

Analysis of the good, bad and ugly in PR and marketing

Office Depot deal this week, etc.

Posted on | December 12, 2011 | No Comments

Popped into Office Depot today to pick up a couple of things — needed ink for my Kodak printer and a new cordless phone setup that is more compatible with our new Vonage service than we had before.

I was feeling a deal coming on, because I had a coupon/card for $10 or $15 off purchases of $50 or $75. I also had a rewards card from a prior purchase. But first, they have a current promotion going on that gives you batteries for “free,” in the sense that when you purchase a 20-pack of AA of AAA batteries, they then send you a rewards debit card to spend there that is equal to the price you pay for the batteries.

So, my experience and a couple of lessons learned:

-It seems like 3:30 to 3:00 was a huge rush today here locally, on the roads and in Office Depot. They went from one checker, who had some sort of complicated transaction, to a 2nd, who also had a slow check out process, to a third, where I was, also not too fast. Finally they sent some people in line to the copy center. I don’t know if it was a process problem, a technology problem, the nature of our individual transactions, or an issue of staff/training, but it was nice for them to add more checkers, although frustrating when each one they added seemed to bog down in succession.

-You can’t use the $10/$15 off purchase cards on technology/software/consumer electronics – they are only good for office supplies, ink, etc. Just FYI. Read the fine print on the back of each card/coupon.

-I wish Office Depot formatted its receipts in a clearer way. Instead of an item and a price, and then the discounts, they do some sort of math and take the discount/reward card off in various chunks from the items you purchase. You need to know the original price of each one, and what your discount/credit totals are, to tell if your items were rung up correctly.

-Confession: I bought the extended warranty on the phone system I bought. I know. I never, ever do that; but this time it seemed to make some sense. The system has four cordless phones, each with a battery. The extended warranty, at around $15, is two years of coverage for anything going wrong with any of the phones, including batteries. Have you priced rechargeable batteries for cordless phones lately? I plan to make sure that between months 20 and 24, if they have not already gone bad, that I use that policy to replace the batteries in each phone.

Comments

Leave a Reply





  • About

    Welcome to How To (and not to) PR by Shannon Marketing Communications. Here, we'll post information and commentary about artful and questionable approaches when it comes to public relations, marketing, crisis communications and more. To get back to the Shannon Marketing Communications website, go to www.shannonmarcom.com.
  • log in/out, etc.