How to (and not to) PR by Shannon Marketing Communications

Analysis of the good, bad and ugly in PR and marketing

Popeye’s misses the mark

I was greeted at the door by not one but two different items that I *can’t currently order or enjoy* on this visit to this establishment.

Playday for the Raptors Children’s Festival

This fun event is a benefit for the Rocky Mountain Raptor Program (http://www.rmrp.org) of Fort Collins. It will help the organization continue its rescue, medical care, rehabilitation and public education efforts to give injured, sick and orphaned eagles, owls, falcons and hawks a second chance at freedom.

Schlosser Signs’ New Machine Speeds Manufacturing Process

“This machine lets us keep our skilled craftsmen focused on other priorities,” notes Carla Schlosser, CEO of Schlosser Signs. “And the improved efficiency and reduced waste will allow us to be more competitive, both for small orders and larger contracts, as well.”

Looking back on the Twin Towers in 1993

On February 26th the New York World Trade Towers were heavily damaged by a bomb detonated in the center’s basement parking garage. The blast blew a crater approximately 150 feet in diameter from the second level of the garage (B-1) down to B-6. Tons of rubble created by the explosion came down on the core of the building services and cooling systems.

An amazing day in Steamboat Springs

Always liked Steamboat as a town with a ski area, rather than a ski town, but impressed with the show it put on today, as well as all that seems to be going on up here when it comes to business.

How young is too young to be sexy?

. . . a French company has introduced a line of lingerie — or lingerie-like — clothing for very young girls.

MovementU Offers “Performance Basics for Wounded Warriors” DVD

“From motivation to get off the couch to strategies for jumpstarting a healthy lifestyle, starting a training program, or reaching peak performance, Performance Basics for Wounded Warriors has something for everyone,” says Stensland.

From Dream to Draft – Case study/success story for SBDC and Pateros Creek Brewery

“We just wanted to create a great place to go, hang out, and drink quality beer, and the SBDC helped us bring our vision to life.”

It’s a bad sign when . . .

It is clear that the no one in this process really cared about whether these northern Colorado merchants got any return for what they spent on these particular signs, and that’s sad, especially in this economic climate.

The customer of my customer is annoying

Humbly, I would suggest that if you don’t want to deal with people, and you don’t want to provide customer service, then don’t provide a service that people rely on.

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    Welcome to How To (and not to) PR by Shannon Marketing Communications. Here, we'll post information and commentary about artful and questionable approaches when it comes to public relations, marketing, crisis communications and more. To get back to the Shannon Marketing Communications website, go to www.shannonmarcom.com.
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