How to (and not to) PR by Shannon Marketing Communications

Analysis of the good, bad and ugly in PR and marketing

Client’s new site offers options for engaged couples concerned with budget, envrionment, conflict diamonds

Posted on | November 23, 2009 | No Comments

In this era of global awareness and “green living,” couples are balancing a number of concerns when it comes to buying an engagement ring. Over the past decade, awareness has grown about “conflict diamonds,” and interest in earth-friendly jewelry and sustainable practices have increased. But in the current economy, budget is most certainly a concern, and many couples are looking for more-affordable options when it comes to engagement rings.

In response to these issues, Colorado businesswoman Michelle Rahm has launched www.OurCustomWeddingRings.com as a new division of her 12-year-old business, www.JewelryImpressions.com.

The new venture offers synthetic, lab-grown colored stones, like rubies, sapphires, emeralds and diamonds, all nearly indistinguishable from mined stones. In addition to lab-grown stones, the company also offers some natural stones, and a variety of mountings, all available exclusively online.

A variety of choices allows the customer to create a unique, individualized ring that addresses their individual concerns about the environment, global politics and their own budget.

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    Welcome to How To (and not to) PR by Shannon Marketing Communications. Here, we'll post information and commentary about artful and questionable approaches when it comes to public relations, marketing, crisis communications and more. To get back to the Shannon Marketing Communications website, go to www.shannonmarcom.com.
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