How to (and not to) PR by Shannon Marketing Communications

Analysis of the good, bad and ugly in PR and marketing

Would you risk alienating a customer over $1.42?

My exchange in the next couple of minutes consisted mainly of them blaming the customer (me) for not handling the broken bottle in a way that made life easier for them. When, instead, they could have taken the no-brainer step of just fixing the problem and sending me on my way.

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    Welcome to How To (and not to) PR by Shannon Marketing Communications. Here, we'll post information and commentary about artful and questionable approaches when it comes to public relations, marketing, crisis communications and more. To get back to the Shannon Marketing Communications website, go to www.shannonmarcom.com.

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