How to (and not to) PR by Shannon Marketing Communications

Analysis of the good, bad and ugly in PR and marketing

Outdoor Girl Introduces Vehicle Roof Rack Lift Assist System for Stand-Up Paddleboards

Provisional patent awarded, company exhibits this week at Outdoor Retailer Show Denver, Colorado – Outdoor Girl, a Colorado-based manufacturing company, has introduced its first product in the Outdoor Girl Rack System (OGRS) line. The company’s lift assist system for stand-up paddleboards (SUPs) was designed by women paddle enthusiasts who grew tired of struggling to load […]

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    Welcome to How To (and not to) PR by Shannon Marketing Communications. Here, we'll post information and commentary about artful and questionable approaches when it comes to public relations, marketing, crisis communications and more. To get back to the Shannon Marketing Communications website, go to www.shannonmarcom.com.
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