How to (and not to) PR by Shannon Marketing Communications

Analysis of the good, bad and ugly in PR and marketing

Helping the Lucianos Get Back on Their Feet

The change in the adjacent river’s course changed the floodplain itself, and their mobile home was old enough that moving it was not an option. The town considered buying the land where these homes were and turning it into a public park, without adding any other affordable housing options, and struggled to balance long-term safety and short-term disaster recovery needs

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    Welcome to How To (and not to) PR by Shannon Marketing Communications. Here, we'll post information and commentary about artful and questionable approaches when it comes to public relations, marketing, crisis communications and more. To get back to the Shannon Marketing Communications website, go to www.shannonmarcom.com.
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