How to (and not to) PR by Shannon Marketing Communications

Analysis of the good, bad and ugly in PR and marketing

ADAPT Membership Yields Dividends for Reaction Systems

ADAPT, the Alliance for the Development of Additive Processing Technologies, a research consortium focused on developing technologies to accelerate the certification and qualification of 3D printed metal parts, has helped member company Reaction Systems win a two-year, $750K SBIR contract extension.

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    Welcome to How To (and not to) PR by Shannon Marketing Communications. Here, we'll post information and commentary about artful and questionable approaches when it comes to public relations, marketing, crisis communications and more. To get back to the Shannon Marketing Communications website, go to www.shannonmarcom.com.
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