How to (and not to) PR by Shannon Marketing Communications

Analysis of the good, bad and ugly in PR and marketing

Sketchers Steps In It

Just before this story broke, I was finding myself increasingly disappointed in respected, hall-of-fame athletes like Karl Malone, Wayne Gretzky and Joe Montana selling out their integrity for a big check from Sketchers to push Shape Ups.

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    Welcome to How To (and not to) PR by Shannon Marketing Communications. Here, we'll post information and commentary about artful and questionable approaches when it comes to public relations, marketing, crisis communications and more. To get back to the Shannon Marketing Communications website, go to www.shannonmarcom.com.

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