How to (and not to) PR by Shannon Marketing Communications

Analysis of the good, bad and ugly in PR and marketing

UQM quietly drives toward 50 years of innovation by maximizing electric vehicle performance

The story of UQM’s founding and evolution over the past 46 years is founded on advancing cutting-edge technology in growing vehicle markets. UQM opened its doors in 1968, developing unique vehicles, then shifted its focus to dune buggies and finally — in 1971 — centered its focus on electric vehicle technology.

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    Welcome to How To (and not to) PR by Shannon Marketing Communications. Here, we'll post information and commentary about artful and questionable approaches when it comes to public relations, marketing, crisis communications and more. To get back to the Shannon Marketing Communications website, go to www.shannonmarcom.com.
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