How to (and not to) PR by Shannon Marketing Communications

Analysis of the good, bad and ugly in PR and marketing

DataTraks Secures Contract to Manage TADS for TTCI

DataTraks, which provides engineering and software solutions for companies around the world in the railroad industry, today announced it has contracted with the Transportation Technology Center, Inc. (TTCI) to manage the application of TTCI’s Trackside Acoustic Detection System (TADS®) in North America. TTCI is a wholly owned subsidiary of the Association of American Railroads (AAR).

TEDxFrontRange Embraces DIY May 22

TEDxFrontRange returns to Loveland for the third year, featuring 18 local and national speakers and performance artists. The theme of this year’s event is “DIY – Doers, Influencers and You,” and talks will focus on those who are working to impact the world by doing, showing telling and inspiring.

Introducing “Your TEDxFrontRange”

TEDxFrontRange, for its third year at Loveland’s Rialto Theater Center, introduces “Your TEDxFrontRange” – an opportunity for anyone to share their TEDx-style message with the world. Upload a video of yourself giving a TEDx-style talk or presentation. We will review all uploaded videos and post them on our website. From the videos submitted by May 16th, one video may be selected and shown at the upcoming TEDxFrontRange event on May 22, 2014.

2014 Loveland Art Studio Tour Seeks Artists

6th annual event will be held the second and third weekends of October   Loveland, Colorado – The 6th Annual Loveland Art Studio Tour (LAST) has issued a call for artists for its 2014 event. Applications are available here via CallForEntry. Applications accepted through May 10. Artists notified May 20. Event Dates: October 11 & 12 and October 18 […]

New BICO piece on open source culture in Colorado

Here are some of the Colorado organizations that love open source and are helping to spread open source products and culture here and worldwide.

BICO story on five NoCo companies you should know

Boulder gets a lot of startup attention, but thanks in part to the legacy of early tech leaders like Hewlett-Packard, along with Colorado State University and local and regional economic development efforts, digital startups are regularly springing up in Northern Colorado, too.

New NoCo Medical & Wellness stories on physiatry and kids’ sports injuries

Brad has new stories out in the March 2014 NoCo Medical & Wellness issue. http://issuu.com/lydiasstyle/docs/2014-03_medical-web See pages 52 and 65 for stories on the medical specialty physiatry and varying the sports kids play to help avoid injury.

A new piece for InnovatioNews on Loveland’s Aleph Objects . . .

Moe’s customers are involved in manufacturing, mechanics, art and architecture. Aleph Objects’ users are inventors, engineers, entrepreneurs, artists, architects and everyday people. The company’s printers can be found locally at Colorado State University, Front Range Community College and the Loveland Public Library.

My first piece for BuiltInColorado.com posted today . . .

As he explained in a talk at TEDxBoulder in August 2012, regardless of patents, “If your idea can be sold, it will be. There are no local markets. It’s just as easy to sell something in Colorado as it is in South Africa.”

Lessons learned moving from Vonage to Ooma

Don’t get me wrong – we were happy Vonage customers for some time, and switched because the price and features with Ooma looks to be much better. And while the amount of the refund we should get is pretty small, it should not be an issue for them to do that. The simply choose not to, pocket that money, and make excuses about why it is that way. Disappointing that they would take that route.

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    Welcome to How To (and not to) PR by Shannon Marketing Communications. Here, we'll post information and commentary about artful and questionable approaches when it comes to public relations, marketing, crisis communications and more. To get back to the Shannon Marketing Communications website, go to www.shannonmarcom.com.
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