How to (and not to) PR by Shannon Marketing Communications

Analysis of the good, bad and ugly in PR and marketing

Brad’s latest BICO story on GoSpotCheck

Posted on | March 26, 2014 | No Comments

This week’s BICO story: Denver tech startup one of 10 companies invited to inaugural Google for Entrepreneurs Demo Day

Next Wednesday, Google for Entrepreneurs will host its first Demo Day at Google headquarters in Mountain View, CA, and Denver-based GoSpotCheck will be one of 10 companies from across North America presenting.

Co-founded by Matt Talbot, Samantha Holloway and Joey Alfano, GoSpotCheck makes enterprise software to help collect, organize, and react to field data using mobile and web applications. Since its launch last year, it has added AB inBev, Panera and Dannon to its customer base.

Read the rest at http://lnkd.in/bQJADb2

Brad’s latest for Built in Colorado, on HOSTING acquiring Ntirety

Posted on | March 25, 2014 | No Comments

HOSTING acquires Boston’s Ntirety, upping its total employee base to 400

HOSTING, the Denver-based managed cloud hosting services firm founded in 1997 by CEO Art Zeile and COO Joel Daly, this week announced the acquisition of Boston-based Ntirety for an undisclosed amount.

Read the rest here: http://www.builtincolorado.com/blog/hosting-acquires-boston-s-ntirety

UQM quietly drives toward 50 years of innovation by maximizing electric vehicle performance

Posted on | March 13, 2014 | No Comments

2/2 for today, my story on UQM for IN:

LONGMONT — One long-term, yet quiet story of innovation along Colorado’s Front Range is Longmont’s UQM Technologies, Inc.

Originally incorporated in 1967, UQM (NYSE MKT: UQM) employs a team of 64 at its 130,000-square-foot facility just east of I-25. There, UQM engineers and manufactures electric motors and controllers for all-electric, hybrid, plug-in hybrid and extended-range vehicles.

Read the rest here:

http://innovationews.com/energy/uqm-quietly-drives-toward-50-years-of-innovation/

RentBits team launches Remotely.com to bring home automation to 2 million rental properties

Posted on | March 13, 2014 | 1 Comment

A two-fer today. First up, my piece on Remotely from rentBits for BICO:

RentBits CEO Dan Daugherty just launched his latest project, and his inspiration ultimately came from Vail – but not its slopes. He got tired of the tedium of driving I-70 back and forth to the vacation rental unit he and his wife have there – something he had to do to change the code on the unit’s entry door every time the latest renter departed.

Read the rest here:

http://www.builtincolorado.com/blog/rentbits-remotelycom-brings-affordable-home-automation-rental-property-management

BICO story on five NoCo companies you should know

Posted on | March 9, 2014 | No Comments

Another recent story for Built In Colorado:

Last August, when Entrepreneur magazine ranked U.S. metro regions according to the highest ratio of tech startups compared to the national average, Boulder came out on top; but did you know that the Fort Collins-Loveland area came in a close second?

Boulder gets a lot of startup attention, but thanks in part to the legacy of early tech leaders like Hewlett-Packard, along with Colorado State University and local and regional economic development efforts, digital startups are regularly springing up in Northern Colorado, too.

Here are five, each taking its own path to innovate and solve significant problems in the industries they serve.

Read more about Bulb, YouSeeU, Epic River, Aleph Objects, and DataTraks here:

http://www.builtincolorado.com/blog/5-noco-companies-you-should-know-0

Built in Colorado story on Connect First

Posted on | March 9, 2014 | No Comments

Another recent story I did for Built in Colorado on Connect First of Boulder.

Connect First CEO and co-founder Geoff Mina had a vision in 2004 for a new approach to call center technology. His dependable, cost-effective cloud-based contact center solutions found traction almost immediately, allowing the company to be profitable every quarter since founding. At first, Mina’s Boulder-based team of four (including two co-founders) worked with re-sellers to get their systems and networks into the hands of a growing customer base of contact centers, non-profits and political organizations.

Read the rest here:

http://www.builtincolorado.com/blog/how-connect-first-has-remained-profitable-every-quarter-10-years

New story on startup Votigo in Boulder

Posted on | March 9, 2014 | No Comments

My latest for BICO:

Built In Colorado would like to congratulate its March Startup of the Month: Votigo. When this SaaS company was founded in mid-2006, co-CEO and founder Jim Risner saw an opportunity to expand. A CU grad, he decided to return to Boulder, opening an office on 15th Street. The company has been a Facebook preferred developer since 2010, and was on the Inc. 500/5000 list of fastest growing companies in the U.S. in 2012 and 2013.

Read the rest:

http://www.builtincolorado.com/blog/startup-month-votigo-sees-rapid-growth-helping-brands-and-agencies-manage-social-marketing

New NoCo Medical & Wellness stories on physiatry and kids’ sports injuries

Posted on | March 8, 2014 | No Comments

Brad has new stories out in the March 2014 NoCo Medical & Wellness issue.

http://issuu.com/lydiasstyle/docs/2014-03_medical-web

See pages 52 and 65 for stories on the medical specialty physiatry and varying the sports kids play to help avoid injury.

A new piece for InnovatioNews on Loveland’s Aleph Objects . . .

Posted on | January 30, 2014 | No Comments

. . . also posted today.

Jeff Moe, founder of Aleph Objects, in his company's 3D printer cluster room

Jeff Moe stands in the aisle of his company’s 3D printer cluster, the largest in the world

Jeff Moe’s enthusiasm is palpable.

It’s understandable that moving a growing company to a newly purchased 17,000-square-foot building on nine acres would leave most CEOs feeling a bit giddy. More noteworthy, perhaps, is that Aleph Objects is just three years old — started in Moe’s basement — and was in 2,700 square feet of commercial space before moving to their new location in October.

Read the rest here.

My first piece for BuiltInColorado.com posted today . . .

Posted on | January 30, 2014 | No Comments

. . . a profile piece on Boulder-based SparkFun.

SparkFun inventories its stock of 2300+ products

A SparkFun team member takes inventory

As a freshman in college, SparkFun founder and CEO Nathan Seidle set a goal: to hold a patent by the time he was 30. He founded his company in 2003, while still an undergraduate studying electrical engineering. He’s grown it to employ more than 150, generate just over $30 million in revenue annually and offer more than 2,300 products to help its customers build a prototype or create a project.

Read the rest here.

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    Welcome to How To (and not to) PR by Shannon Marketing Communications. Here, we'll post information and commentary about artful and questionable approaches when it comes to public relations, marketing, crisis communications and more. To get back to the Shannon Marketing Communications website, go to www.shannonmarcom.com.
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