How to (and not to) PR by Shannon Marketing Communications

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Open Hang Art Event at Pulliam Creates Opportunity, Exposure

Posted on | February 25, 2015 | No Comments

Historic building becomes pop-up art space

for March Loveland Art Studio Tour fundraiser

logo-white_mediumLoveland, Colorado – Like peanut butter and jelly, art and history just go together. And now there is a new opportunity for regional artists, history lovers and the community to bring them together again – not peanut butter and jelly, but art and community history – when the Loveland Art Studio Tour’s Open Hang at the Pulliam Building opens March 20 and 21, 2015. A VIP opening and reception will be held Friday evening from 6 p.m. to 8 p.m. The Open Hang Show is free and open to the public from 10:00 a.m. to 4:00 p.m. Saturday.

Organized by the Loveland Art Studio Tour, the Open Hang is a way for area artists to share their work with the community and for art lovers to find pieces from local favorites or to discover new artists. “The Open Hang is a new opportunity for Loveland artists,” said Sheron Buchele Rowland, LAST Executive Director. “We are excited about being able to showcase local artists in this format as well as show off this incredible historic building.”

For a small fee, any interested artist can bring up to three pieces of artwork to display during the event. Any two-dimensional or three-dimensional media can be displayed during the event. Each artist is responsible for bringing their own “Command-style” hangers, pedestals or lights to display their pieces, as well as an artist’s statement for display.

Open Hang events are occurring throughout the world and began in 1978 when Walter Hopps created the Museum of Temporary Art in Washington, D.C. Hopps’ vision was that for 36 hours anyone could show anything in the gallery. These types of events occur on a regular basis everywhere from Berlin to Hong Kong and now in Loveland.

The event is a fundraiser for the Loveland Art Studio Tour, an annual event each October where local artists open their studios to the public. In addition to the art show, representatives of Restore Pulliam will be on hand Saturday to discuss the historic building’s future as well as its past.

Here are the important details for interested participants: Artist entry fees are $20 per item submitted, or three pieces for $50. Student artists qualify for reduced entry fees, $15 per item, or three pieces for $35. There is a limit of three works per artist participating in the show.  There will be a 65/35 percent commission split for participating artists, which can be reduced for a limited number who sign up to assist during the event. Unsold artwork must be picked up between 4 p.m. and 6 p.m. on Saturday.

For more information about participating in the Open Hang, attending the show, or the opening night reception, visit

About the Loveland Art Studio Tour

Major sponsors include the Thompson Valley Art League, City of Loveland, Steven Held Design, Full Circle Marketing, Shannon Marketing Communications. Learn more at, or

Wise Geek Marketing Launches Service

Posted on | February 24, 2015 | No Comments

wise geek logoEffective, affordable online marketing service for small businesses focuses on driving web traffic, converting visits to sales, and delivering results

Loveland, CO – Every small business owner hears they need to improve their Internet presence to increase their business. They are bombarded by email solicitations, cold-calling sales people and media experts telling them what they should do. Meanwhile, they are trying to balance running a business every day. Many are left overwhelmed, paralyzed and failing to take advantage of new marketing opportunities.

Wise Geek Marketing solves this problem. It was created by two industry experts, Gordon Seirup and Vi Wickam, who realized they could leverage their combined talents and experience to create online marketing services that deliver results.

“Online marketing is about making the most of the system, not cheating the system,” said Seirup. “It’s a way to connect with your customers and prospects on the devices and networks they already use.”

We all know that the days of flipping through the phone book to find a business are long gone. People look for the products and services they need online. The key is showing up where your customers are looking.

“To be successful in online marketing, you need to understand your clients, their business, and their customers,” added Wickam. “Many online marketing companies don’t take the time to get to know their clients. As a result, they miss opportunities to help those clients succeed.”

Through a simple guided process, Seirup and Wickam work alongside their clients to implement a strategy that works for their business. “We want our clients to be able to concentrate on what they do best – running their business – while we do what we do best – online marketing,” said Seirup. “It’s our job to maximize exposure, drive traffic, and help convert those visitors into customers.”

About Wise Geek Marketing

Wise Geek Marketing is the result of two industry experts coming together to solve what they saw to be a rampant problem – online marketing services that don’t deliver results. At Wise Geek:

  • We believe online marketing should not be voodoo.
  • We believe that major providers in the industry simply do not care about the success or failure of their customers’ businesses.
  • We care about the business success of our clients.

The mission of Wise Geek Marketing is to provide tangible results using proven online marketing techniques. We each have more than 15 years of experience in marketing, website development, and business creation.

About Gordon Seirup

Gordon’s first business failed. Started in 1992, while he was in the second grade, he was nearly suspended for operating a business on school property (and as a result lost his initial investment of $10). While $10 doesn’t sound like a lot of money lost on a business venture, it’s a lot of money to an 8-year old! This loss was a formative experience and an important lesson learned early. In 1997 Gordon joined fellow classmate Rob Rowe and his business Rockin’ Rob’s Disc Jockey Service, which they continued to operate for six years through high school and briefly beyond. Gordon got into graphic design and web development in 1999, launching his first website for a paying client in 2000. After a brief distraction attaining a Psychology degree at Colorado State University, he returned to the industry professionally in 2008, and founded his website development and consulting company, Copper Leaf Creative, in 2011.

About Vi Wickam

Vi created his first website in 1995, just two years after AOL added Internet. Vi started his first IT and web development business in 1997 while he was still a computer engineering student at the University of Evansville. Rather than taking a “steady job” when he graduated, Vi decided that running a business and helping his clients was more fun, and might even make more money in the long run. Vi took that joy of helping his clients and grew On-Site Computer Solutions to more than $700K in annual sales. He ran On-Site profitably until 2009, then decided he was ready to return to God’s Country to be closer to his family, blue skies, and the amazing culture of northern Colorado. Over the last five years, Vi has continued to create and market awesome (and effective) WordPress and eCommerce websites. When Vi isn’t helping his clients do amazing things online, he is a champion fiddler.

24th Annual Governor’s Art Show Jury Selections Announced

Posted on | February 24, 2015 | No Comments

2015 show features unique artists from communities throughout Colorado

GovArtShowLogoLoveland, Colorado – The 24th Annual Governor’s Art Show (formerly The Annual Governor’s Invitational Art Show and Sale) is pleased to announce the participating artists in this year’s show, which will be held May 31 through June 28, 2015 at the Loveland Museum & Gallery.

Fifty-three Colorado artists will display their sculpture, photography, mixed media, oil, watercolor and acrylic paintings at the Loveland Museum/Gallery. “Our jury really had a challenging job,” said Pam Osborn, show director. “With more than 300 entries from some of the most talented artists in the state, narrowing the field was extremely difficult.”

Featured among this year’s artists is an interesting story of an artist coming full circle and returning home. 2001 Rotary art scholarship winner Mark Bailey, who graduated from Thompson Valley High School and then attended the Academy of Art University in San Francisco, California, now lives and works in Windsor as a professional artist. “I come from a family that appreciates art,” said Bailey. “I grew up attending the show and seeing the works of Quang Ho, Ron Hicks and Kim English, among many others, was definitely one of my early inspirations to pursue painting.”

“We are so pleased, as we approach our silver anniversary in 2016, that the show continues to grow and evolve, attracting young and established talents who are new to the show, others who enter every year, and seeing artists return who we haven’t seen recently,” said Osborn. “The show has really become a reflection of the state of the art world in Colorado.”

For almost a quarter century, The Loveland Rotary Club and The Thompson Valley Rotary Club have combined efforts to aid Colorado artists in earning more than $2 million over the term of the show.

In addition to Bailey, some of the Colorado artists participating in the show for the first time include plein air painter Rita Cirillo, painter Amelia Caruso, wildlife painter Ezra Tucker, and steampunk sculptor John Paul Price. Kim Mackey of Pueblo returns this year, along with Loveland sculptor Gary Alsum.

“As we celebrate our 24th year of the Governor’s Art Show, we are excited by the wide variety of art we get to share, and the growth in submissions over the last few years,” added Osborn. “The quality and variety of work will make this one of our most exciting shows in many years.”

For a complete list of artists in this year’s show as well as representations of their work or to purchase opening reception and special event tickets, please visit the GAS website,

2015 Show Sponsors Sought

Those interested in sponsoring the 2015 Governor’s Art Show should contact for details.

The 2014 show was made possible by Platinum-level sponsors The Nanci Garnand Team; Gold-level sponsors Good Samaritan Society, KUNC, Loveland Ready-Mix Concreate, Medical Center of the Rockies, The WBO Company, and Shannon Marketing Communications; Silver-level sponsors Columbine Gallery, Dancing Pines Distillery, Embassy Suites, Kaiser Permanente, Osborn Farms, Spring 44 and Wilbur’s Total Beverage; dozens of Bronze-level sponsors; and many others, including Bronze and promotional sponsors and Patrons.

Sponsorships are now available for the 2015 show, and a complete list of sponsors will be posted at

Beneficiaries of Sale Proceeds

This event is the largest fundraiser of the year for the Loveland and Thompson Valley Clubs. Funds raised through the sale of art at the show go to each club’s respective foundations. Throughout the year, funds are given to a wide variety of causes and groups, including; shelter boxes for Haiti; medical supplies for those in need around the world; clean water projects in Nicaragua and Burma; shoes for children in Thailand; Trees, Water, People; Rotary International’s “Stamp Out Polio” project; Project Self Sufficiency; House of Neighborly Service; art scholarships for local students’ and Rotary Youth Leadership Camp scholarships.

About the Governor’s Invitational Art Show & Sale

The Governor’s Art Show & Sale is the largest fundraiser and a capstone project of the Loveland and Thompson Valley Rotary Clubs. It stands out as one of the most prestigious exhibits of original art in the Western United States. For more information about the Governor’s Invitational Art Show & Sale, visit, call 970-663-0919, or email You can also learn more at the event’s Facebook page:

Tom Cross Gallery Opens New Show

Posted on | February 5, 2015 | No Comments

Broomfield gallery on 287 presents Friday the 13th Valentine – Unlucky and Love”  February 13-March 11

BROOMFIELD, CO. (February 4, 2015) — Tom Cross, a multi-talented artist and business owner in Broomfield, mixes trepidation and triskaidekaphobia with love and romance and a little philophobia by playing on the juxtaposition of Friday the 13th and Valentine’s Day.

This second gallery show by the noted tattoo and large canvas artist/inventor/storyteller opens Friday, February 13 and runs through March 11 at the Tom Cross Gallery, 1405 U.S. Highway 287, Broomfield. An artist reception will be held on Friday, February 13 from 6:00 p.m. to 9:00 p.m.

In keeping with the opening date and Valentine’s Day, Cross has selected works that represent the concern some people have when a Friday the 13th rolls around, as well as the romance and foreboding that many feel as Valentine’s Day approaches, whether they are coupled or single.

“Some folks talk about love and luck, or lack of love and lack of luck,” said Cross. “This show presents parts of my collection that represent both love and luck, the good, the bad, the dark and the light when it comes to each.”

The deserts of Mexico and Arizona as well as the forests of the Pacific Northwest are just some of the influences seen in Cross’ works. Maybe while at the gallery, you’ll catch a whiff of the Ursis cologne for men Cross created.

Bring your sweetheart – or someone you’re not so fond of. Ask to see some of his hand-painted clothing, each item unique, or one of his masks.

Cross’ gallery, which opened in December, showcases a wide variety of work created during a career that spans 50 years.

His first review as an artist came when his second grade teacher asked his class to draw their breakfasts. The teacher noted his drawing of toast looked buttered.

Cross has always created his art for his own satisfaction, not for display or sale. When his tattoo studio filled with original art, and after some cajoling by friends and family, he relented and decided to publicly share his work. This is just the second opportunity for the general public to view and appreciate the progression of his work over the years, and see pieces that reference love and dread.

Learn more about Tom Cross and his work from his blog and his facebook page, or email him. You can also listen to a full podcast with him here.

Media Contact:

Ken Conte

Rise Above Consulting

(970) 227-3588

Client News: Kirsten Gosch Joins iPoint Technologies as Account Executive

Posted on | December 16, 2014 | No Comments


Community activist looks forward to increasing visibility, relationships


Fort Collins, Colorado – iPoint (Information Point Technologies), a network, web design, application development and SEO company serving clients in northern Colorado and nationally, is pleased to welcome Kirsten Gosch to its team as sales account executive.

With a strong background in sales, marketing and non-profit operations management, Gosch is eager to help raise iPoint’s visibility, make an even bigger community impact, and create strong business community relationships.

“Working with iPoint is a great opportunity to learn more about IT, website development and for-profit sales,” said Gosch. Her duties with iPoint include client generation and retention, social media interaction, and community relations.

Kirsten Gosch

Kirsten Gosch

“Kirsten is a great addition to our sales team,” said Pete Fardal, iPoint marketing director. “She communicates well and finds common ground with many of our business clients.”

Gosch obtained a M.S in tourism management from Colorado State University in 2014, and prior to working with iPoint, she was citizen outreach director for the Fund for the Public Interest in Boulder, Colorado. Her B.A. in Technical Journalism and Public Relations is also from CSU. Currently, Gosch is a board member with the Northern Colorado Renewable Energy Society.

When not working, Gosch enjoys backpacking, hula-hooping, and listening to live music.

For more information, contact Pete Fardal at iPoint, 970-266-0703, or

About iPoint

iPoint was founded in 2002 to meet the computer needs of small businesses in northern Colorado and now serves clients across the country. We offer a variety of products and services to help businesses combine all their IT needs into one point of contact, reducing overall costs and the risk of miscommunication. Our team of network experts and developers collaborate to provide the best, most dependable services for your business. As our tagline reads, we really do believe in “Simplifying Technology for your Business.” With more than 200 clients and growing, iPoint has become a trusted partner to numerous businesses in a variety of fields. From basic network setups to complex application development, iPoint’s services resolve your IT inquiries on time and within your budget. iPoint is proud to partner with a number of local non-profit organizations in Northern Colorado. We offer discounted rates and services for most 501(c) tax-exempt businesses. Learn more at, and find us on Facebook, LinkedIn and Twitter.

Client News: Group Business Coaching from Colorado Coaching Company Brings Community, Support, Success to Business Owners

Posted on | October 28, 2014 | No Comments

CoCoCo logo

Affordable, effective program gets participants to their goals quicker,

new groups start in November

Loveland, CO – FINISH STRONG, FAST START business group coaching from Colorado Coaching Company is an affordable, effective way to help solo-entrepreneurs grow their businesses now by looking at each aspect of their businesses and professional lives in a small group-mentoring setting.

“Small business owners are hungry for community,” said Business Coach Sean McCarthy of Colorado Coaching Company. “There’s nothing more reassuring and encouraging than the support and encouragement of like-minded entrepreneurs and that is what this group coaching program is designed to do.”

McCarthy said cost – or the perception that coaching is more costly than it is – keeps many solo-entrepreneurs and small business owners from finding professional support to help them grow their business and work through challenges. By becoming part of a group program, costs are reduced and resources are expanded.

“We have found over the years that people who participate in small-group coaching achieve their goals more quickly because of the insight they gain from the group experience, “ McCarthy, a Certified Master Coach, added. “This is a great time for small business owners to prepare to grow their business as 2014 comes to a close. This is the time to prepare a foundation for greater success in 2015.”

The FINISH STRONG, FAST START business group coaching meets the first and third Wednesdays of each month and is limited to five to seven participants for maximum effectiveness. In addition, there will be an evening teleconference program that will be recorded and available online for those who can’t commit to a work-day group or those unable to make the live phone sessions. To find out more about FINISH STRONG, FAST START, visit, or call (970) 541-1099.

About Colorado Coaching Company

Colorado Coaching Company is a premier business and executive life coaching firm based in northern Colorado. Our main client is the small business owner who is ready to grow their business. We help business professionals create a simple to follow plan to get on track. Colorado Coaching Company offers Executive Coaching, Business & Life Coaching, Mentoring & Training. Our business and executive coaching programs focus on five critical areas to achieve results. Contact us today for a free consultation if you are committed to your professional and business success. Proud member of the Loveland Chamber of Commerce and the Berthoud Area Chamber of Commerce. Call today, (970) 581-2872, or visit the Colorado Coaching Company website or FB page.

news: Arvada Economic Development Association honors Faustson

Posted on | October 20, 2014 | No Comments



Faustson Tool Principals Honored by City & Community of Arvada

Svaldi, Hostetter receive Entrepreneurial Spirit Award

Arvada, CO – Recognizing their decades-long commitment to innovation and technology, Alicia Svaldi and Heidi Hostetter of Faustson Tool have been honored by the Arvada Economic Development Association (AEDA) with the Lloyd J. King Entrepreneurial Spirit Award. The award, named in honor of the late King Soopers founder, was presented October 9 at the AEDA 20th annual Business Appreciation Awards Breakfast, which was held at the Arvada Center for the Arts and Humanities.

“To be recognized in this way by the city is really just heartwarming and very special for us,” said Faustson co-founder Alicia Svaldi. Hostetter agreed, “We are completely honored that we are being recognized for this.” They each also stressed their gratefulness to the City of Arvada and specifically the AEDA for its support as Faustson has grown into an innovative leader with a unique niche in their field.

“It’s been a good year for Faustson, and it’s gratifying to have our industry, our community, and our clients recognize the work we’re doing,” said Hostetter. “This award, along with Ball Aerospace recognizing us as its Platinum Supplier of the Year, and being a Colorado Companies to Watch finalist reflects well on our daily efforts to serve our customers and move our company, and our industry, forward. It also confirms that our move to offer 3D metal printing in 2015 is another step in the right direction.”

The 2014 award is the second time in the past five years that Faustson has been recognized for its contributions to Arvada’s economic development. In 2009, AEDA honored Faustson as an Outstanding Business.

“Faustson Tool continually demonstrates leadership and excellence in innovation, and in everything they do,” said Paul Heller, AEDA president. “They are a valuable member of Arvada’s business community.”

This latest honor recognizes not only the company’s longevity in the community but its continued growth and innovation in its industry through partnerships with prestigious national and international clients and by adopting new technology to better serve its customers.

About Faustson Tool

Faustson Tool, a worldwide leader in the machining industry, provides services for clients worldwide in the medical, aerospace, aeronautics, defense, semiconductor and other industries. The company, founded in 1982, provides 3-, 4- and 5-axis milling and 5-axis EDM services, as well as turning capabilities for cutting-edge custom part production, and efficient production of standard parts. Faustson Tool is woman owned and operated small business. For more information, visit, email or call (303) 420-7422.

About the Arvada Economic Development Association

The AEDA’s mission is to provide business and commercial development services to new and existing businesses, so they can grow and expand to create jobs, increase revenue and make capital investments. For more information, visit

Client news: Manhard Consulting Announces Relocation and Expansion of Westminster, CO Office

Posted on | October 15, 2014 | No Comments

Manhard expands Colorado office

Manhard Consulting moves, expands Westminster, CO office

Manhard Consulting Announces Relocation and Expansion of Westminster, CO Office

Westminster, Colorado – Manhard Consulting, a civil engineering and surveying firm with offices nationwide, is pleased to announce that their Westminster, CO office has relocated to a larger space.

Growth in demand for the firm’s services and the resulting expansion of staff led to the move. The larger office space allows Manhard to continue growing their staff to more efficiently respond to client needs, particularly in the burgeoning energy market in the region, which has steadily brought new work to the Westminster and North Dakota Manhard offices. In addition, the design of the new office space provided the opportunity to create a more collaborative work space.

“This relocation provides the space we need to continue growing,” said Thomas Cave, senior manager, Western region for Manhard Consulting. “Our top priority has always been to exceed the needs of our clients. This move allows us to add key talent and effectively respond to the increase in demand for our services across the western region of the U.S.”

Until now, the Westminster office operated as Accurate EngiSurv, a division of Manhard Consulting, after the principals and associates of Accurate EngiSurv joined Manhard in late 2013. Since then, the site’s staff has grown 50 percent. With the relocation, the Westminster office will operate as Manhard Consulting. This location brings clients in the region Manhard’s broad scope of civil engineering and surveying services, including increased access to construction layout, boundary surveys, global position surveys (GPS), and automated computer mapping.

The new office is located at:
10835 Dover Street
Suites 700-800
Westminster, CO 80021

To learn more, please contact Mr. Thomas Cave at 303.665.5505 or, or call Manhard Consulting toll-free at 866-MANHARD (866.626.4273).

Manhard Consulting opened its first satellite office in Colorado in 1998 in response to a client’s request to follow them as they expanded to the Rocky Mountain region. This decision to grow the firm and expand geographically based on clients’ needs set the groundwork for a pattern of sustained growth across the United States. That national strategy helped the company earn a place on the ENR Top 500 list.

About Manhard Consulting

Manhard Consulting provides civil engineering, surveying, water resources management, water and wastewater engineering, environmental sciences, construction management, land planning, landscape architecture, supply chain logistics, and other services to over 6,000 public- and private-sector clients from its offices in Arizona, California, Colorado, Illinois, Indiana, Nevada. The firm’s corporate headquarters are in Vernon Hills, Illinois. To learn more about our company and services, visit or


iPoint Pushes Poudre Property Services’ Website Into the Future

Posted on | September 17, 2014 | 1 Comment


iPointTechFort Collins, Colorado – iPoint (Information Point Technologies), a network, web design, application development and SEO company serving clients in northern Colorado and nationally, is pleased to announce the website redesign, upgrade and re-launch for Poudre Property Services, one of Northern Colorado’s premiere full-service property management and maintenance companies.


“iPoint did a great job creating a totally redesigned website,” said Lee Oldenburg, Poudre Property Services operations manager. “Our old site was outdated with poor visuals and lots of stock images. Now we have cool, integrated features that we hadn’t thought of – like interactive Google maps for each property and enhanced search functions.”


The increasingly competitive Northern Colorado housing market means having a functional, dynamic, and visually appealing site is critical to property companies wanting to find the right tenants for their clients. This redesign includes technological and aesthetic enhancements to ease navigation and provide better content organization while optimizing the site’s appeal to visitors. The redesign gives Poudre Property Services more control over every aspect of their website and enhances the way their properties and services are featured on the site.


Enhancements to the site include:


  • Clean, fresh look with easy to navigate design
  • Mobile-friendly site
  • Streamlined and simplified service offerings
  • Quick links for most common visitor needs
  • Greater interactivity for HOA management
  • Improved, versatile search capability


Oldenburg said they have seen increased site visits since the redesign and they have benefitted in other ways as well. “One thing we didn’t expect was inquiries for our landscaping and snow services,” he said. “Our old website never produced those.”


Analytical data supports Oldenburg’s observations that the redesigned site has already improved business for Poudre Property Services. Comparisons from 2013 to 2014 show a more than 90 percent increase in page views, a 30 percent increase in session duration and a bounce rate decrease of more than 90 percent.


For more information, contact Pete Fardal at iPoint, 970-266-0703, or


About iPoint


iPoint was founded in 2002 to meet the computer needs of small businesses in northern Colorado and now serves clients across the country. We offer a variety of products and services to help businesses combine all their IT needs into one point of contact, reducing overall costs and the risk of miscommunication. Our team of network experts and developers collaborate to provide the best, most dependable services for your business. As our tagline reads, we really do believe in “Simplifying Technology for your Business.” With more than 200 clients and growing, iPoint has become a trusted partner to numerous businesses in a variety of fields. From basic network setups to complex application development, iPoint’s services resolve your IT inquiries on time and within your budget. iPoint is proud to partner with a number of local non-profit organizations in Northern Colorado. We offer discounted rates and services for most 501(c) tax-exempt businesses. Learn more at, and find us on Facebook, LinkedIn and Twitter.

New story by Brad on a luxury home in Timnath

Posted on | September 9, 2014 | No Comments

Not the typical fare, but Brad’s latest is on page 64:


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