How to (and not to) PR by Shannon Marketing Communications

Analysis of the good, bad and ugly in PR and marketing

My first piece for BuiltInColorado.com posted today . . .

As he explained in a talk at TEDxBoulder in August 2012, regardless of patents, “If your idea can be sold, it will be. There are no local markets. It’s just as easy to sell something in Colorado as it is in South Africa.”

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    Welcome to How To (and not to) PR by Shannon Marketing Communications. Here, we'll post information and commentary about artful and questionable approaches when it comes to public relations, marketing, crisis communications and more. To get back to the Shannon Marketing Communications website, go to www.shannonmarcom.com.
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