How to (and not to) PR by Shannon Marketing Communications

Analysis of the good, bad and ugly in PR and marketing

Wise Geek Marketing Launches Service

Posted on | February 24, 2015 | No Comments

wise geek logoEffective, affordable online marketing service for small businesses focuses on driving web traffic, converting visits to sales, and delivering results

Loveland, CO – Every small business owner hears they need to improve their Internet presence to increase their business. They are bombarded by email solicitations, cold-calling sales people and media experts telling them what they should do. Meanwhile, they are trying to balance running a business every day. Many are left overwhelmed, paralyzed and failing to take advantage of new marketing opportunities.

Wise Geek Marketing solves this problem. It was created by two industry experts, Gordon Seirup and Vi Wickam, who realized they could leverage their combined talents and experience to create online marketing services that deliver results.

“Online marketing is about making the most of the system, not cheating the system,” said Seirup. “It’s a way to connect with your customers and prospects on the devices and networks they already use.”

We all know that the days of flipping through the phone book to find a business are long gone. People look for the products and services they need online. The key is showing up where your customers are looking.

“To be successful in online marketing, you need to understand your clients, their business, and their customers,” added Wickam. “Many online marketing companies don’t take the time to get to know their clients. As a result, they miss opportunities to help those clients succeed.”

Through a simple guided process, Seirup and Wickam work alongside their clients to implement a strategy that works for their business. “We want our clients to be able to concentrate on what they do best – running their business – while we do what we do best – online marketing,” said Seirup. “It’s our job to maximize exposure, drive traffic, and help convert those visitors into customers.”

About Wise Geek Marketing

Wise Geek Marketing is the result of two industry experts coming together to solve what they saw to be a rampant problem – online marketing services that don’t deliver results. At Wise Geek:

  • We believe online marketing should not be voodoo.
  • We believe that major providers in the industry simply do not care about the success or failure of their customers’ businesses.
  • We care about the business success of our clients.

The mission of Wise Geek Marketing is to provide tangible results using proven online marketing techniques. We each have more than 15 years of experience in marketing, website development, and business creation.

About Gordon Seirup

Gordon’s first business failed. Started in 1992, while he was in the second grade, he was nearly suspended for operating a business on school property (and as a result lost his initial investment of $10). While $10 doesn’t sound like a lot of money lost on a business venture, it’s a lot of money to an 8-year old! This loss was a formative experience and an important lesson learned early. In 1997 Gordon joined fellow classmate Rob Rowe and his business Rockin’ Rob’s Disc Jockey Service, which they continued to operate for six years through high school and briefly beyond. Gordon got into graphic design and web development in 1999, launching his first website for a paying client in 2000. After a brief distraction attaining a Psychology degree at Colorado State University, he returned to the industry professionally in 2008, and founded his website development and consulting company, Copper Leaf Creative, in 2011.

About Vi Wickam

Vi created his first website in 1995, just two years after AOL added Internet. Vi started his first IT and web development business in 1997 while he was still a computer engineering student at the University of Evansville. Rather than taking a “steady job” when he graduated, Vi decided that running a business and helping his clients was more fun, and might even make more money in the long run. Vi took that joy of helping his clients and grew On-Site Computer Solutions to more than $700K in annual sales. He ran On-Site profitably until 2009, then decided he was ready to return to God’s Country to be closer to his family, blue skies, and the amazing culture of northern Colorado. Over the last five years, Vi has continued to create and market awesome (and effective) WordPress and eCommerce websites. When Vi isn’t helping his clients do amazing things online, he is a champion fiddler.

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